Mumbai, July 6 -- The company said that flavoured vodka has emerged as one of the strongest growth drivers for the category, accounting for over 65% of vodka volumes in FY26, as innovation continues to attract new consumers and encourage experimentation. While vodka accounts for nearly 28-30% of global spirits consumption, its share within India's IMFL market remained below 5% in FY26, underscoring the significant headroom for long-term category growth.

Abhishek Khaitan, managing director, Radico Khaitan, said: "Selling one million cases every month is a significant milestone not just for Magic Moments, but also for the evolution of the vodka category in India. Over the past few years, we have witnessed a clear shift in consumer preferen...