Mumbai, June 11 -- The company's board has approved this acquisition in April 2026.

Shopflo is engaged in the business of development, deployment, operation and commercialization of a direct-to-consumer checkout platform and offers engine and e-commerce enablement services and/or solutions and technology. The company had recorded turnover of Rs 14.73 crore for the year ended in March 2025.

The aforesaid stake was acquired for a cash consideration of Rs 88 crore.

Pine Labs had stated that Shopflo will help the company offer D2C merchants an integrated, end-to-end platform that spans in-store payments and merchant solutions; online checkout, conversion optimization and D2C growth tools; consumer engagement and retention capabilities and ...