Mumbai, Aug. 18 -- As part of the celebrations, Arun Icecreams featured a specially designed parade float and consumer engagement booths along Madison Avenue. The brand distributed more than 15,000 ice creams across popular flavours, including Butterscotch Sandwich, Cream N Cookies Donuts, Vanilla Bites, Popitos Kacha Mango and Malai Kulfi.

The participation follows Arun Icecreams' recent expansion into the United States and represents the brand's first appearance at the New York India Day Parade. The event provides Arun Icecreams with an opportunity to strengthen its visibility in the US market and engage with a wider consumer audience as it expands its international presence.

R.G. Chandramogan, chairman, Hatsun Agro Product Ltd., said...