Mumbai, Sept. 8 -- With pet parenting evolving from a predominantly need-based approach towards a more proactive focus on preventive health, the acquisition comes at a time when pet parents are becoming more aware and increasingly willing to invest in nutrition and specialised products for their pets.

Furlicks addresses this consumer need through its oral-strip format, offering an alternative to conventional forms of pet supplements. Its existing portfolio spans key pet-wellness categories including skin and coat, gut health, joint care, calming, oral care and multivitamins.

Fredun Medhora, MD & CFO, Fredun Pharmaceuticals Ltd. stated: "Furlicks marks a bold new chapter in FPL's journey into pet wellness.

We see Furlicks as more than a...