Mumbai, July 1 -- From weavers and potters to women-led cooperatives, rural artisans are powering India's inclusive growth story. Through the eSARAS platform, thousands of Self-Help Groups are gaining direct access to national markets, digital infrastructure and institutional support. By eliminating intermediaries and integrating with major commerce platforms, eSARAS is transforming how rural craft reaches the consumer. The platform's expanding reach across blocks and districts nationwide underscores its growing significance in rural livelihoods. Initiatives like eSARAS continue to play a pivotal role in driving women's entrepreneurship, preserving cultural heritage and building a digitally empowered, self-reliant rural economy.

eSARAS i...