India, March 25 -- The scrip was listed at Rs 146, matching the initial public offer (IPO) price. The stock is currently frozen at its lower limit of 5% over its listing price. The counter hit a high of Rs 146 and a low of Rs 138.70. About 16.85 lakh shares of the company changed hands at the counter.

Novus Loyalty's IPO was subscribed 1.51 times. The issue opened for bidding on 17 March 2026 and it closed on 20 March 2026. The price band of the IPO was fixed between Rs 139 to Rs 146 per share.

The IPO comprised 41,20,000 equity shares, including a fresh issue of 33,00,000 equity shares and offer for sale (OFS) of 8,20,000 equity shares.

The company intends to utilise the net proceeds for funding of expenditure towards Investment in en...