Nairobi, June 14 -- Kenya is one of the most dynamic digital economies in Africa. From mobile money to ecommerce, consumers have embraced new ways to pay, shop and transact with remarkable speed and confidence.

Today, a new shift is underway. The Visa Stay Secure study, an annual research initiative that examines how consumers engage with digital commerce and how they perceive fraud and security risks, shows how rapidly behaviours are evolving in markets such as Kenya.

Its latest findings show that 89 percent of consumers in Kenya are already using artificial intelligence (AI) to support their shopping journeys, whether to compare prices, discover products or make informed decisions.

This signals a clear transition. The conversation is...