Nairobi, June 23 -- East Africa is entering a decisive phase in its economic journey. Longstanding barriers to trade are finally being addressed with urgency, opening a clear path to unlock the region's commercial potential.

The directive by East African Community leaders to eliminate non-tariff barriers by mid-2026 signals more than intent. It marks a turning point for regional integration.

For years, these barriers have quietly slowed progress. Delays at border points, inconsistent licensing requirements, and hidden costs have made trade more expensive and less predictable.

Removing them presents a real opportunity to lower the cost of doing business, improve efficiency, and strengthen competitiveness across the region. But policy re...