Nairobi, Aug. 13 -- For many years, sustainability was viewed as a corporate responsibility reserved for large multinationals with resources to invest in environmental and social initiatives. Today, it is increasingly a strategic business imperative, particularly for Kenya's small and medium-sized enterprises (SMEs).

SMEs account for the vast majority of businesses in Kenya and contribute significantly to employment and economic growth.

Yet they face rising operational costs, limited access to finance, changing consumer preferences and increased competition. Sustainable business practices can help address these challenges while unlocking new opportunities.

One key benefit is cost efficiency. Businesses investing in renewable energy, en...