Nairobi, May 7 -- The "digital front door" represents a radical shift toward a new and permanent way of managing the patient experience. Much like the invention of the steam engine, the light bulb and electricity, certain technological advancements split the world into "before" and "after." The digital front door is one such advancement.

Conceptually, the digital front door is an omni-channel customer engagement strategy aimed at using technology to improve the patient experience at every touchpoint in the consumer journey.

It represents all the ways medical providers interact digitally with patients outside the point of care. In essence, it refers to the initial touchpoints where patients interact with a provider-online scheduling, reg...