The case for digital transformation in Kenya's hospitality
Nairobi, Aug. 20 -- Here is an uncomfortable truth: Kenya taught the world how to move money on a mobile phone, yet it still cannot tell you with any confidence how well its hotels are pricing a Tuesday in April.
This is the country that built M-Pesa, earned the name Silicon Savannah, and launched a National Artificial Intelligence Strategy in March 2025 with the explicit ambition of leading the continent. Its tourism sector, the most dependable foreign exchange earner, remains one of the least digitally mature parts of the economy.
The commercial performance makes the gap harder to see, not easier. Kenya generated roughly Sh500 billion in tourism earnings in 2025, welcoming 7.9 million visitors in total. International arrivals rose fro...
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