Nairobi, May 6 -- In today's rapidly changing and volatile business environment, companies that want to remain ahead must rethink their value creation model. Beyond innovation, creativity and marketing, sustainable business growth now requires a shared prosperity approach-one that incorporates both internal and external stakeholders.

Gone are the days when corporate success was measured only by profitability and shareholder returns. Increasingly, businesses are being called upon to contribute to a broader vision of growth that is inclusive, sustainable and beneficial across multiple stakeholders, including employees, suppliers, customers, partners, collaborators, financiers and society at large.

Shared prosperity is not charity. It is n...