Nairobi, July 29 -- President William Ruto's recent meeting with leaders of the International Federation of the Phonographic Industry (IFPI) was more than a diplomatic engagement with the global music community. It signals Kenya's intention to reposition the creative economy as a pillar of development.

As countries search for new sources of economic growth, collaboration with the leading recording industry organisation presents Kenya an opportunity to transform creativity into a high-value asset.

Globally, the creative economy has evolved into a key contributor to growth, jobs, exports and innovation. Music is no longer viewed merely as entertainment. It is a complex industry that generates income through streaming platforms, licensing,...