Nairobi, Aug. 23 -- Traffic congestion, demand for affordable transport and the rise of online shopping are turning Kenya's motorcycle taxi business into a great opportunity.

For years, ride-hailing firms built their businesses around cars, offering passengers a convenient option to taxis and public transport. As traffic congestion worsens and consumers demand faster and cheaper ways to move around, boda bodas have become a crucial part of digital mobility.

Motorcycles can weave through congested streets, reach destinations that are difficult for vehicles to access and cost less to operate.

Days ago, Rwandan ride-hailing firm Yego entered Kenya's motorcycle ride-hailing market. The firm says it has onboarded more than 4,000 electric bo...