Nairobi, June 24 -- "It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all" --Edward de Bono.

Do market capture innovation ideas require moving out of one's comfort zone? Are you able to take the risk of looking stupid? Is it possible to see what everyone sees, but grasp a profitable insight that others missed? What does 'zero to one' mean? Why do we keep doing the same thing, hoping for a different result? Is perfect competition a good thing?2

Is 'copy' the standard procedure?

What new innovative product have insurance companies or banks introduced in the last three years? What happens is a lot 'me too' copying in, for instance, digital products for the youth market, AI assis...