Nairobi, April 25 -- Sportspersons in Kenya will gain control over the commercial use of their names, images and likenesses if Parliament approves a proposed law aimed at unlocking financial opportunities in the industry.

Analysts at law firm Bowmans say the Sports Bill, 2026, currently before the National Assembly, strengthens sportspersons' rights by granting explicit commercial control over the use of their images in contracts and sponsorship deals.

"Section 95 of the Bill introduces a substantive legal development by conferring on every sports person the right to control the commercial use of their name, image and likeness, and by prohibiting unauthorised exploitation without consent," the analysts said.

"This provision does not me...