More firms forgo profit margins in customer race
Nairobi, Oct. 21 -- Kenyan firms are absorbing rising operating costs, largely driven by the Middle East crisis, to protect sales amid weak consumer demand, a new Central Bank of Kenya (CBK) survey shows.
The findings indicate that most businesses are absorbing higher production and operating costs rather than fully passing them on to consumers, squeezing profit margins and potentially reducing shareholder payouts for 2026.
Published by HT Digital Content Services with permission from Business Daily....
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