Nairobi, June 7 -- Meta has rolled out paid subscription tiers across Facebook, Instagram and WhatsApp, introducing a "Plus" model that bundles enhanced visibility tools, analytics features and expanded user controls across its social media ecosystem.

The move marks a strategic shift by the company toward monetising user experience beyond advertising, gradually layering paid functionality on platforms long defined by free access and algorithm-driven reach.

For Kenyan users, where Meta platforms underpin everything from informal trade to content creation and customer service, the change signals a potential reshaping of how digital visibility is earned and sustained.

Across Kenya's digital economy, Facebook functions as a marketplace for...