Nairobi, Sept. 2 -- Isuzu East Africa booked revenues of Sh1.49 billion from the sale of 159 units of the Kipchoge Limited Edition D-Max pick-up whose production has ended after 40 months.

It marks the most successful and quantifiable product marketing built on a celebrity endorsement in the Kenyan market.

Sales of the pick-ups started in May 2023, with the units priced at a premium of Sh9.4 million though they pack more safety and luxury features than the standard D-Max models.

The models with specifications comparable to the Kipchoge Limited Edition are retailing at Sh8.9 million.

Isuzu said the special pick-ups were produced to honour its brand ambassador Eliud Kipchoge who has inspired millions through his marathon feats.

Besides...