Nairobi, March 1 -- Kenya now targets India to drive its macadamia exports to limit the risks of overreliance in just five traditional markets, new disclosures show.

The Agriculture and Food Authority (AFA) revealed that Kenya plans bigger forays in the Indian market to help deal with fluctuations in its current macadamia exports, including the US, Germany, Japan, the Netherlands, and China.

The regulator said that Kenya is developing a special strategy for exploring the Indian market.

"The strategy will provide a specific, accurate, and clearer path that the Kenyan macadamia industry ought to take. The strategy will include, but not be limited to, Business to Consumer (B2C) and Business to Business (B2B) activities and will be guided ...