Nairobi, Aug. 13 -- Jumia's sales in Kenya hit a record Sh6.4 billion ($49.7 million) in the three months to June 2026, as strong demand for fashion and beauty items offset a slump in smartphone sales caused by supply disruptions and rising prices.

The sales marked an 84.1 percent increase from Sh3.5 billion ($27 million) in the second quarter of last year. This is the highest sales figure since the e-commerce company began releasing data breakdowns for its individual markets in January 2025.

Kenya is the third-largest of Jumia's eight African markets, with the latest quarterly sales accounting for 23 percent of the group's $216.3 million (Sh2.9 billion) Gross Merchandise Value (GMV) - the total value of goods and services sold on its w...