Nairobi, Aug. 31 -- A gym session, a flu jab, a health check or a reminder to take medicine may not look like typical insurance business. Kenya's medical insurers are increasingly treating such interventions as part of the business, hoping that keeping customers healthier will also keep claims under control.

Many insurers are shifting focus from paying for illness to preventing it as a sharp rise in healthcare costs threatens to make medical cover increasingly expensive for employers and households.

The industry is turning to wellness plans, chronic disease management, digital health platforms, screening and health navigation in a bid to keep policyholders healthier and reduce the frequency and severity of claims.

Insurance Regulatory ...