Nairobi, July 29 -- As Kenya's digital economy matures, the ring light has emerged as a symbol of the country's online hustle. Once a niche accessory for photographers, ring lights have become an indispensable tool for content creators, entrepreneurs and small businesses seeking to enhance their online presence. Retailers across Nairobi and beyond report surging demand, fuelled by the rise of TikTok, Instagram and e-commerce platforms that reward polished visuals.

Joy Wanjiku, founder of Cherry Accessories at Nairobi's Imenti House, recalls how her journey into the ring light business began during the Covid-19 pandemic.

Struggling to produce quality videos for her own enterprise, she discovered the power of ring lights. "We started sell...