Nairobi, Aug. 20 -- Kevin Bellwood has spent much of his life behind a microphone, on a stage or working with people who want to be on one.

From his early days as a radio presenter in the UK and his 26-year journey through pageantry to his current work building media platforms, podcasts and talent across East Africa as group programme director and media talent director at Play It Loud, Bellwood has made entertainment his career.

Now, he is the national director of Miss Universe Kenya through the pageant's new license-owner Crown Culture Africa.

Behind the scenes, Bellwood admits the first year at Miss Universe Kenya may not be profitable. They are investing heavily in rebuilding the brand after years of stop-start management and contro...