Nairobi, Aug. 27 -- Younger generations aged 18-44 years are the strongest newspaper readers in Kenya, driven by digital access to news, a new survey has revealed.

The Communications Authority (CA) said that up to 20 percent of Gen Z (ages 18-27) and up to 22 percent of Gen Y (ages 28-44) adults read newspapers across the 2025/26 fiscal year-the highest level among all age groups.

Gen Y and Gen Z read newspapers using both traditional formats (print and e-editions) and online formats (website and app articles).

"Newspaper reading in Kenya shows a noticeable difference between men and women, with men consistently reporting higher readership than women in all quarters. By age, people aged 25-34 years are the most active newspaper readers...