Nairobi, Aug. 4 -- As companies pour millions of shillings into influencer marketing, disputes over contracts, deliverables and payment are increasingly following the industry's rapid growth. One such disagreement landed in court, with media personality Willis Raburu accusing East African Breweries Plc (EABL) of failing to pay for work linked to the Furaha City Festival.

The Milimani Commercial Magistrate's Court has ordered EABL to deposit Sh10 million in a joint account held by lawyers for all parties pending the hearing of a commercial dispute filed by Raburu.

Senior Principal Magistrate A. Nyoike issued the order while declining Raburu's bid to suspend or revoke EABL's operating licence over the alleged unpaid contractual fees. The ...