Nairobi, June 9 -- CV after CV after CV. You apply and apply. Following an exhaustive labourious job search, you finally land an interview at one of your target firms.

Then, once the initial enthusiasm subsides, you get to work and spend hours preparing for the interview. You read about the company, go through their social media accounts, investigate public disclosures about them, and finally check through your networks to ask pre-interview questions about the firm to your connections.

Then the big day comes. You try to calm your nerves as you patiently wait to be called into the conference room for the job panel. The human resources manager kicks off the interview with the typical question asking you to tell them a bit about yourself a...