Nairobi, June 11 -- A breaking story appears on your social media feed. Someone has shared a screenshot, a video clip, or a dramatic headline. Before forwarding it, you pause to check the source. You look for a familiar logo, a known broadcaster's watermark, or a recognised byline. You ask, almost instinctively: who is saying this?

The pause, brief but deliberate, is not hesitation. It is judgment. And in Kenya's rapidly shifting media landscape, it may be the most important behaviour a news consumer exercises.

Because while social media has transformed how we get and use news, it has not changed the question every news consumer eventually asks: Can I trust this?

The Media Council of Kenya's State of the Media 2025 Survey is clear. Soc...