Cheap labour, English proficiency lift Kenya in global outsourcing rankings
Nairobi, May 28 -- Kenya has been ranked the world's eleventh best country to outsource business processes to, beating advanced economies like the United Kingdom and the United States, due to its affordable labour costs and English proficiency of workers.
Business process outsourcing (BPO) is the practice of hiring a third-party company to handle back-office functions like customer care, telemarketing, data entry, content moderation, and IT support, among others.
A global ranking of 193 countries by American outsourcing consultancy Ataraxis places Kenya 11th globally, and third in Africa, behind South Africa and Nigeria, highlighting its competitiveness in the international industry.
Kenya's competitiveness is primarily due to labour a...
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