Nairobi, April 30 -- Employment among cable television operators in Kenya fell 8.9 percent to 398 workers in 2025, indicating deepening pressure on traditional pay-TV firms as households migrate to internet-based entertainment.

Latest data from the Kenya National Bureau of Statistics (KNBS) shows the contraction in jobs comes alongside a decline in subscriptions, underlining a structural shift in how Kenyans consume television content.

Digital television users dropped for the first time, with active digital terrestrial television users plunging by 79.4 percent to 932,500, while direct-to-home satellite subscriptions declined by 57.2 percent to 681,600.

"Employment among Cable TV operators declined by 8.9 percent to 398 in 2025, partly ...