Nairobi, Sept. 1 -- Periods of economic uncertainty test businesses in different ways. Rising costs, shifting consumer priorities and changing market conditions can quickly expose weaknesses in a company's strategy. While some businesses respond by cutting prices or reducing investment, others focus on delivering consistent value through products and services that meet customer needs.

Resilient businesses are rarely built on short-term trends alone. Instead, they succeed by understanding their customers, maintaining operational flexibility and creating products that remain relevant even as economic conditions change. Regardless of industry, organizations that continue to solve real problems are often better positioned to weather uncertai...