Nairobi, April 28 -- US tech giant Amazon has made a formal licensing bid to roll out satellite internet in Kenya, putting the world's two richest men in a head-to-head fight for a share of the country's internet market.

The Jeff Bezos-owned company has registered a Nairobi-based subsidiary, Amazon Kuiper Kenya Limited, which seeks a network facilities provider licence from the Communications Authority of Kenya (CA) to enter the local internet market.

The Kenyan outfit is part of Amazon Leo, the tech giant's low-earth orbit (LEO) satellite broadband network, formerly Project Kuiper.Leo was launched to directly take on Elon Musk's Starlink, which dominates the LEO marketplace, opening a new battle front between the billionaires in the ra...