Nairobi, March 2 -- British American Tobacco (BAT) Kenya projects that its newly reintroduced nicotine pouches will contribute up to 25 percent of its total revenues in the medium-term, buoyed by strong sales in the six months ended December 2025.

BAT Kenya Finance Director, Philemon Kipkemboi, said that the resumption of nicotine pouch sales from July 2025 has opened a new revenue stream, which is set to cushion it from the impact of declining cigarette sales as it grapples with a proliferation of cheaper counterfeits in the market.

The cigarette manufacturer booked Sh232 million from sales of its nicotine pouch products known as Velo in the six months ended December 2025, helping it offset the knocks of the declining cigarette purchas...