Nairobi, Aug. 24 -- From the scourge of illicit liquor to the need to reduce alcohol misuse, policymakers and industry players are under pressure to pursue regulation and disciplined enforcement that advance government objectives; protect consumers and society; and preserve the economic contribution of the alcohol industry.

According to the Kenya National Bureau of Statistics Economic Survey 2026, the country's legal alcohol industry generated Sh40.5 billion in excise revenue in 2025, which is about 24 percent of total domestic excise collection.

It supported activities in manufacturing, agriculture, distribution, retail and hospitality. This contribution could be higher. A 2025 Euromonitor study estimates that counterfeit alcohol costs...