Nairobi, July 6 -- The one thing that I have always appreciated about the Despicable Me and Minions is that creators of these films know exactly what they are cooking and who they are cooking for. From the deliberate choice of the colour palette to the distinct character design, the production teams are fully aware that these films are primarily meant for young audiences.

Yet, they consistently find ways to sprinkle in jokes that grown-ups will catch, all while keeping the overall tone as silly as possible.

You have never heard of the Minions and are wondering what I am on about. The Minions are small, yellow, deceptively cute creatures characterised by their distinctive gibberish language (Minionese), childlike personalities and unwave...