Nairobi, Sept. 13 -- A widening liberal market environment is providing a boon for businesses in Kenya, helping them to lower capital and operational cost pressure.

In the latest development, East African Breweries Plc (EABL) has been directed by the Competition Authority of Kenya (CAK) to open up its fridges placed in retail outlets to rival brands, just months after mobile money firms began to fully share payment tills.

The order by the CAK on sharing cooler space is one of the conditions attached to its approval of the sale of a 65 percent stake in EABL by British multinational Diageo to Japanese beverage maker Asahi Group for Sh304.6 billion.

For consumers, the move by the antitrust watchdog to enforce the refrigerator rule means c...