Look, Aug. 3 -- Brand New Day is dominating the global box office right now, but I want us to take a detour and focus on Anam's Wake.

The premiere happened this last weekend, Prestige cinemas, ahead of its wide release this week, 3rd to 8th August 2026, at a reasonably affordable ticket price.

So in the lobby, as we were networking and waiting to go in for the screening, I kept asking any attendee I had the opportunity to speak to two questions: why did you buy a ticket for this, and how did you hear about it? The reason being, the premiere and the opening weekend had sold out.

Most people I asked said they'd found it through social media, and most were regular consumers of Kenyan cinema who came out specifically because the trailer pr...