Srinagar, July 23, July 24 -- Renowned tourism expert Nasir Shah offered candid insights into the challenges, opportunities and future of Kashmir's tourism industry during the latest episode of the Brighter Kashmir travel podcast, calling for a sustainable and community-driven approach to tourism development. In an engaging conversation, Shah highlighted the immense tourism potential of Jammu and Kashmir beyond its scenic beauty, stressing the need to diversify tourism products, improve infrastructure and promote lesser-known destinations to ensure balanced regional growth.He emphasized that sustainable tourism must become the cornerstone of future planning, where economic growth goes hand in hand with environmental conservation and the p...