Srinagar, May 16, May 17 -- Despite the availability of low-cost generic medicines under government-backed schemes, a large number of patients in Jammu and Kashmir continue to spend heavily on expensive branded drugs, raising concerns over weak public awareness and limited outreach by health authorities. Patients across Srinagar and other districts are often seen purchasing costly branded medicines from private chemist shops, frequently unaware that the same drugs are available at much lower prices under generic names through government-supported outlets such as the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP).Health experts say the situation has become a financial burden for poor families, elderly citizens, and patients sufferi...