Srinagar, Sep 11, Sept. 12 -- The Kashmir Chamber of Commerce and Industry (KCCI) has expressed concern over the implementation of the Time-of-Day (ToD) electricity tariff in Jammu and Kashmir, saying there is inadequate awareness among consumers about the new billing mechanism and its financial implications. The Joint Electricity Regulatory Commission (JERC) has introduced the ToD tariff from September 1, 2026, for consumers, except agricultural consumers, having a sanctioned load above 10 kW. Under the system, electricity consumed during Solar Hours (9 AM to 5 PM) gets a 20 per cent rebate, while consumption during Peak Hours attracts a surcharge.KCCI said that while it had earlier opposed the introduction of the ToD tariff, it is now c...