Kashmir handicrafts get branding boost
Srinagar, Oct 21, Oct. 21 -- In a bid to raise awareness regarding branding and packaging of high-value handmade products that hold sway in niche markets, the Directorate of Handicrafts and Handloom, Kashmir successfully concluded a series of 10 Capacity Building Programmes under RAMP, a flagship programme of the Ministry of MSME.The programmes were held at the National Institute of Fashion Technology (NIFT), Srinagar, benefiting more than 1000 artisans, weavers, cooperative societies and Self Help Groups.In a press statement issued here today, a spokesman of the Department stated that the workshops were designed to inculcate the significance of proper branding, packaging and GI labelling of their high-end products so that they become mar...
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