Srinagar, Nov. 4 -- Jammu and Kashmir's participation in the World Travel Market (WTM) London 2026 is a significant opportunity to showcase its immense tourism potential before the global travel industry. More than a promotional exercise, the international platform offers the Union Territory a chance to strengthen its identity as a destination of natural beauty, cultural richness, adventure and unforgettable experiences. Kashmir has long been celebrated for its snow-capped mountains, pristine lakes, lush valleys, gardens and hospitality. But its tourism potential extends far beyond conventional sightseeing. From the alpine meadows of Pahalgam and Gulmarg to the heritage of Srinagar, the spiritual destinations of Jammu and the breathtaking...