Srinagar, July 9 -- Chief Minister Omar Abdullah today called for a paradigm shift in Jammu and Kashmir's tourism strategy, urging policymakers, industry stakeholders and local communities to move beyond volume-driven tourism towards a value-based and sustainable tourism model that safeguards the region's fragile ecology while ensuring long-term economic prosperity. Addressing the inaugural session of the Conclave on Sustainable Tourism Planning-Designing Tourism for Tomorrow, organised by the Department of Tourism at SKICC, the Chief Minister said sustainable tourism is no longer a choice but an imperative for preserving Jammu and Kashmir's environment and securing the future of one of its most vital economic sectors. Advisor to the Chie...