South Africa, May 26 -- Reimagining content

In his new role, Sanchez-Lozano will lead WPP Production across Europe, the Middle East and Africa, driving growth in one of the industry's most dynamic and demanding regions. He will focus on helping clients reimagine content creation for the AI era by combining human craft with advanced technology, operational scale, and deep, regional expertise.

Sanchez-Lozano brings more than two decades of experience in digital innovation, production, operations, and business growth to the role. His priorities for EMEA will include accelerating the adoption of AI across production workflows, expanding virtual and hybrid production capabilities, investing in local and regional talent, and advancing connect...