South Africa, April 16 -- Divestment

The potential divestment would mark the first major portfolio move under CEO Cindy Rose, who is leading a restructuring aimed at simplifying the company's operations and improving performance amid challenging market conditions. Goldman Sachs has been appointed to review strategic options for the business, including a possible sale.

Burson, formed in 2024 through the merger of BCW and Hill & Knowlton, is a key part of WPP's PR offering. However, the division has faced headwinds, with revenues declining by around 6% in 2025, partly due to reduced client spending, particularly in Europe.

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A sale would signal a significant shift in WPP's direction and could see the group further reduce its ex...