South Africa, Oct. 22 -- The premium food brand, published by Media24 Advertising and Content Marketing for Woolworths, received the Special Recognition award for Overall Digital Excellence (across all consumer and customer entries), Gold for Social Media Engagement (consumer category), and Gold for Food Director Abigail Donnelly in the Series of Articles (custom/content marketing category).

Taste's recognition for overall digital excellence was for its transformative digital strategy, which has driven 82% year-on-year audience growth, a 273% increase in reach and a 296% rise in engagements. The Gold for Social Media Engagement highlights Taste's innovative use of culturally inclusive content, diverse food experts and community-driven ca...