South Africa, Feb. 5 -- Evolving from the long-running WRewards, which the brand ran for more than 20 years, MyDifference reflects a strategic rethink of loyalty at Woolworths.

It combines digital innovation, data-driven personalisation and purpose-led giving into a single, seamless platform that delivers enhanced value for customers while supporting sustainable business growth.

The programme reinforces Woolworths' customer-first philosophy, using customer insight to shape more relevant rewards and experiences.

At the heart of MyDifference is the creation of a more unified and accurate customer profile, bringing together data from WRewards, MySchool, Woolworths Online and, where relevant, Woolworths Financial Services.

This marks an i...