South Africa, Aug. 7 -- I am often finding myself between data, platforms and hard outputs and the other side rooted in people, emotions, creativity, and culture. I've come to believe that the future of this industry depends on how well we balance both.

Wabi-sabi. A Japanese philosophy that celebrates the beauty of the imperfect, the incomplete and the impermanent. It embraces the cycle of growth, decay and renewal.

It is a perspective I not only try and live by personally, but bring into work.

In digital, there is a constant pressure to optimise, perfect and polish. Wabi-sabi reminds me to look for authenticity, for the truth and for human imperfection that makes a message or experience real. It reminds me that sometimes, the most pow...