South Africa, Oct. 13 -- And yet, that's exactly what recruitment marketing is about.

It's treating your workplace like a product and your potential employees like customers. It's not waiting for someone to stumble across your job ad - it's building awareness, sparking interest, and nurturing relationships long before a vacancy appears.

Recruitment marketing: What it is (and isn't)

Let's keep this simple.

One of the biggest myths? Believing recruitment marketing is just "posting jobs on a board." That's advertising, not marketing.

The consumer marketing analogy

Think about how the most recognisable consumer brands operate. They don't wait for you to walk through the door - they win your attention ahead of time.

They raise curiosity...