South Africa, Sept. 28 -- A CMS migration may begin with a technology decision, but its consequences extend across the business. Websites now underpin customer acquisition, loyalty, ecommerce, service and search. Changing the platform therefore changes how marketing publishes, how teams govern content and how quickly customer experiences can evolve.

Sun International's migration from Adobe AEM to Umbraco is a useful reference point. Rather than treating replatforming as a like-for-like replacement, the migration became an opportunity to simplify a complex digital estate, improve content operations and build a more maintainable foundation. Its broader lesson is clear: migration succeeds when marketing, customer experience and technology l...